Super Bowl ads have become a cultural phenomenon over the years. With millions of viewers expected to tune into the broadcast this year, companies who’ve managed to secure a coveted ad spot have funnelled their creativity and dollars into crafting a one-minute-or-less clip with the hopes that people will and talk about it long after the game is over.
Given that the Super Bowl is probably the only time when people willingly watch ads, prices for a slot have reached a record. A few spots were reportedly sold for $8m (£6.4m) and even $8m-plus for 30 seconds, according to BBC’s US partner CBS.
Some commercials have already been released and have got people talking, such as Google’s ad for its AI tool, Gemini, which was re-edited after it got flak for overestimating the global appetite for Gouda.
Also on this year’s roster is a plug for Bud Light featuring US singer Post Malone and American comedian Shane Gillis partying it up outside a suburban home, which has racked up about 600,000 views on YouTube after its release seven days ago.
Other ads include a commercial for Haagen-Dazs, which brings viewers to the world of the film franchise Fast and Furious as Vin Diesel and Michelle Rodriguez reprise their roles as they speed through a scenic road while eating - you guessed it - ice cream.
Beyond the star-studded ads, beer brand Coors Light has opted to make a sloth the centre of attention in its one-minute commercial, which sees the animal slog through a case of the Monday blues.
Image source, Getty Images
