The adverts banned for misleading climate claims

Consumers can struggle to unravel whether claims about a brand or product's sustainability are accurate, but regulators are cracking down on companies promoting misleading climate claims in their advertising.

In September 2019, Ryanair circulated a series of adverts on TV, radio and online which urged customers to fly with "Europe's Lowest Fares, Lowest Emissions Airline. Everybody knows that when you fly Ryanair you enjoy the lowest fares. But do you know you are travelling on the airline with Europe’s lowest emissions as well">window._taboola = window._taboola || []; _taboola.push({ mode: 'alternating-thumbnails-a', container: 'taboola-below-article', placement: 'Below Article', target_type: 'mix' });